Michael Graves Design, a one-of-kind-consumer brand delivering ‘Delight For All’ was challenged with a social media presence that did not reflect the visual values or ideology of the organization. 

The ask: Create a social campaign that was forward feeling while simultaneously anchored in the legacy of the iconic designer's vast body of work. Common objects used to ease consumer mobility challenges, like canes, needed to be presented as everyday works of art. 

Delivered: A cohesive, product-forward, visual campaign introduced the work of Michael Graves to a new generation in search of mobility aids to meet their modern lives.