CMO In-Residence
Strategy + Executive Leadership,
Creative Direction +  Brand Management

The ask: Materialize the founder's—and former President of Immunology for Baxalta—newest business venture. Activcore’s Agency of Record had developed an extensive brand plan prior to the organization’s launch. The CEO was in need of a CMO to execute the plan within the startup’s national footprint post-launch.

Delivered: Measurable demand generation practices with brand consistency via multiple touch points along the patient's journey. Lead a national team of regional marketers in demand generation and practice marketing. Negotiated new terms on multi-year service agreements with vendors including the organization's Agency of Record.